In this assignment we were given the opportunity to choose our own live client as a source of research. The entity had to represent a social cause or public service issue as a sole focus as opposed to a company like Tom’s which donates a portion of their proceeds or products to a cause.
I worked on this project with my classmate and friend, Alecx Stasko. We both really connected with this foundation, especially after meeting with Stacy, the co-founder of Free to Smile Foundation. After interviewing Stacy we got to the heart and core of the foundation, which is to share a smile. Whether that be in our own Columbus city or out of the country, we need to remember to help others that are less fortunate. By going off of this concept of "sharing a smile" everyone can share a smile and everyone can contribute to helping others in need. Alecx updated the logo and I created a mascot for Free to Smile. I envision this mascot to encourage children to help others that are less fortunate by donating and volunteering at a young age.
In this project I stepped out of my comfort zone and decided to make a informative, short animated video. I found it to be very challenging but also really fun and rewarding in the end. Other than the video I did the print aspect of the deliverables while my partner did the digital/web.
These are all photos I've taken for the West Elm Columbus Instagram account. Recently one of my photos was reposted by the main West Elm account which was pretty exciting. I've had no experience posting images for a brands social media before, only for my own personal Instagram account, but I really enjoy it. On the plus side I get to come up with cheesy captions. Not only do I help out with sales, stock, and social media but I also am involved in visual design. Visual design includes redesigning the store when a new season of product arrives, keeping up with the ever changing store layouts , and sometimes going out to client homes. I never saw myself as a visual design but I find myself really enjoying it and learning something new every day. Even a few pointers for my own apartment.
At SAA we were given a container and told to repurpose it. I received a silly putty container and repurposed it to be a socks container. At the time crazy colored socks for men was in so I took inspiration from Happy Socks. I came up with a brand that would sell mens socks and only mens socks. This little mailer book would showcase their socks and brand to potential customers.
I decided on doing a personal project with clowns after recently attending a Cirque Du Soleil show with my grandparents. I grew up attending their shows with my family and since it has always been my dream to run away with the circus. Clowns make people laugh and what would be better then doing that for a living?
The problem with being a clown can lot of the times be the stigma of clowns. In media clowns are portrayed as evil scary things that creep out from sewers. My goal was to bring fun and happy back in to being a clown. Antics Alliance would be an organization dedicated to informing current and aspiring clowns proper methods of acting and applying makeup. When people see the white face and exaggerated body parts they feel uneasy, especially children. So this organization would train clowns on how to handle situations where kids or adults might not feel comfortable.
I enjoyed this project because I chose a brand that I find aesthetically similar to my taste and having to do with laying out images and text. Madewell is currently a women's denim specialty store but if they were to expand their brand this is how I envision it to look like. I created four different personas to go with the four different style of jeans. It's a perfect way of getting customers to relate to the brand and discover their own sense of style. Men who are fashion conscious can pick up this mini lookbook in stores or view online.
My group and I worked directly with California based E & J Gallo, the largest distributor of California wines, and the largest family owned winery in the United States. E & J Gallo wanted our class to design a new wine brand that would resonate with the millennial consumer and break the wine industry rules to become iconic. The new brand supports E & J Gallo's image as a successful, family owned business. This is an in depth branding exploration that includes: consumer & market research, brand inspiration & concepts, package design, point of sale & social media materials, and 3D in store display.
In this project the class was given the opportunity to choose a local shop that we felt could gain more customers. Fox in the Snow Cafe doesn't necessarily need more foot traffic but I felt they needed to implement more of their cover values. This cafe doesn’t provide wifi and that can frustrate a lot of people that see cafes as a place to work on homework or study. But Fox in the Snow does this purposely because they see cafe’s as a place to socialize and be a part of a conversation. They promote people talking and having their cafe loud and buzzing as opposed to a quiet working place.
To help them get their values across more openly to customers, I came up with an app that would work in ways similar to the Cinamark app. Customers would be encouraged to get off their phones/ computers and be able to earn free pastries or coffee. The more you are not using your phone when in the cafe the more points earned and would add up to rewards.
Another implementation would be to partner with Charity Water for a month and help them earn clean water. By being a charitable cafe this would help with Fox in the Snow's image and help push their core values. Connecting with others, whether that be across the table or across the world.
During the adolescent stage of every human, we go through many changes in our life. This is even more challenging for multiracial adolescents. Not only do they have societal pressures and developmental factors to face, they also have a difficult time with self identification. Research has shown that adolescents perceive pressure from peers to choose one racial group over another.
This subject is personal to me. I am multiracial and I struggled the most as a teenager. I still struggle to this day but while doing this research I’ve came across information that I wish someone would have told me growing up. So in hopes to help other teens so they don’t feel as lost as I did, I’ve come up with different deliverables. I wanted multiracial adolescents to know that they should never feel like they have to choose one race. I wanted to encourage teens to explore there make up, that they are so lucky to have. I want them to feel that being multiracial is actually quite special and nothing to be ashamed about.
This project I completed at SAA. We were told to go find a package in a Walmart store that needed rebranding. I found Canus Soap by the recognizable goat head illustration that was on the packaging. I remembered that goats milk soap really makes your skin soft and the current packaging that they have does not portray that feeling. It was actually pretty creepy. So I played off of the soft aspect that this soap makes me feel and redesigned that package around that thought.
My personal photography that I've done in the last 3 years. A couple have been for school projects and some are just for fun. Hope you can enjoy them and if you want to see more check out my Flickr account.
When I was in the 8th grade I received my fathers Minolta. I taught myself how to use it and came to love it. I still don't know how to develop film in a darkroom but I hope to someday. It makes me feel special to be one of the few people who will ever be able to use a film camera. Check out more of my work on Flickr.
Mostly watercolors I enjoy creating in my spare time with black micro pen. Others are mixed medias I created in my two year college at SAA.
For my last semester at CCAD I really wanted to take classes that I've always wanted to take but never had the time. Like silk screen printing. It was a lot of work learning a new medium but I'm so glad I got to take the class before graduating. Some of the work I made in that class is shown here.